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This Bhaktivedanta title was given on this vedanta-vadi because in our society there was no Vedanta.

So some of the Vaisnavas selected me to get this title Bhaktivedanta. Vedanta means bhakti, understanding bhakti. Because vedais ca sarvair aham eva vedyah. So who can understand Krsna unless he has bhakti? So this is the bhaktivedanta.

SB 1.5.24 Vrindavan lecture 1975 aug 5