Click on the picture.

The bhaktivedantas see the people in general are wasting time in false sensuous things. Their business is to get the ignorant mass of people to reestablish the lost relationship with the prayojana, lost relationship with the Personality of Godhead.

By such endeavor even the most forgotten soul is roused up to the sense of spiritual life, and thus being initiated by the bhaktivedantas the people in general gradually progress on the path of transcendental realization.

SB1.5.24 lecture vrindavan 1975 aug.5