71-11“Regarding your question about incense, Karandhara has just informed me that our Spiritual Sky incense business is making now $1,000,000 a year to spend for Krsna. How can that be maya? My Guru Maharaja used to say, ‘Anything material, if it is used for the service of Krsna, it is a mistake to give it up.’ Because I have understood this principle, he used to appreciate me in front of my godbrothers. I have given this idea all along---why you big leaders do not understand it?

You should take it to heart as a guiding principle that somehow or other we always please Krsna by doing what is practical and necessary, according to time and place. Not that we should be whimsical. But one test is that all the devotees should be satisfied. They have given their lives to Krsna, so we should see they are always happy. Their service is voluntary. It is not that we can force anyone to do anything. If we do they will go away and that is a great loss. Everyone must be encouraged to do what he likes to do for Krsna, so if someone likes to do business for Krsna, let them make $1,000,000 for Krsna.”
(SPL to Hamsaduta, November 20th, 1971)