So this is the benefit of being Kṛṣṇa conscious, that whatever we are acting in our past life, and according to that we have got this body... Either impious or pious, whatever you have done, that's all right. Don't think that because we are doing some pious activities we shall be out of the bondage of fruitive activity. No. That is also not possible. I have several times explained that if we do pious activity, then the result will be that we shall be able to get our birth in a very nice family, aristocratic family, rich family, pious family, big family.
These are the results. Janma. Or janma aiśvarya. Janma means high birth. A very rich man, born in a rich family or high family, that means automatically he becomes a rich man. Janmaiśvarya-śruta [SB 1.8.26], or somebody becomes very highly or great learned man, śruta. And śrī; śrī means beauty. Or one becomes very beautiful. So these things are obtained by righteous activities. And similarly by acting impious activities we become very ugly, we become fool, we are born in a very low family or animal family and we become very poor. These are the results of different activities.
Prabhupada's lecture - Śrīmad-Bhāgavatam 1.2.14-16 - San Francisco, March 24, 1967