Prabhupada's lecture - Śrīmad-Bhāgavatam 1.7.6 - Vṛndāvana, April 18, 1975

They have created the United Nations, but there is no solution because everyone is under the grip of the māyā, material energy, and they are simply creating problems. This is their business. Yayā sammohito jīva ātmānaṁ tri-guṇātmakam [SB 1.7.5]. Ātmānam. I am spirit soul, but I do not belong to these material qualities; still, I am thinking, ātmānaṁ tri-guṇātmakam. One cannot go beyond these three guṇas, sattva-guṇa, rajo-guṇa, tamo-guṇa, or mixed. Three into three equal to nine, and again mix, nine into nine equals eighty-one. Therefore there are 8,400,000 species of living entities under the impression that "I am this; I am plant; I am fish; I am mosquito; I am man; I am demigod; I am tiger; I am Indian; I am American." In this way there are 8,400,000's of different types of identification.

Therefore we find so many forms of life. Ātmānaṁ tri-guṇātmakaṁ manute. Yayā... This is all the work of māyā, to keep us under certain impression. And we work under certain impression and create another situation, and we get, "tathā dehāntara-prāptiḥ [Bg. 2.13]." Now, this life, if I create a situation like a dog, then I will get the body of a dog. That's all. Or if I create a situation like the demigod, then I can go to the heavenly planets. But if I create a situation that "I am eternal servant of Kṛṣṇa," then you go to Kṛṣṇa. This is wanted. This is Kṛṣṇa consciousness movement. Create a situation. Don't create a situation that "I am this. I am that." Simply create a situation that you completely understand that "I have no other business than to advance in Kṛṣṇa consciousness, and my only duty is to serve Kṛṣṇa." This is wanted. That is called anartha upaśamam.