Prabhupada's lecture - Śrīmad-Bhāgavatam 1.7.20-21 - Vṛndāvana, September 17, 1976
So it is so nice thing. If you neglectfully chant, still there is success, but it will take some time. And if you chant very carefully, following the rules and regulations, then your success in this life is guaranteed. So we can make our choice, because always Kṛṣṇa gives us the chance to make our choice. Yathecchasi tathā kuru: [Bg. 18.63] "Whatever you like, you can do." So my request... It is my duty because you have accepted me as your spiritual master. So I am repeating my spiritual master's order that "Don't wait for another life." That is a very risky, another life. Maybe I am given the chance of taking my birth in a good brāhmaṇa family or a rich family, but there is chance of again being spoiled. As we see, there are so many rich men's sons. They have got all the opportunity of chanting Hare Kṛṣṇa. They have no economic problem. Father's property, immense property he has got. So he can, he has no anxiety for economic problems. That is a chance. To take birth in a rich family means he has no economic problem. Because for economic problem we see nowadays people are pulling on ṭhelā, a rickshaw, for two breads.(?) Because he is condemned to take such life, to work like an ass, like an animal. We see, practically. So one who is born in rich family, he should think that Kṛṣṇa... But he has no knowledge, he has no good advisor, he has no guru. So he is, he thinks that "I have got this money for nothing. Let me enjoy wine and women.
Let me..." He becomes spoiled. So although he was given the chance, śucīnāṁ śrīmatāṁ gehe [Bg. 6.41], janmaiśvarya-śruta-śrī [SB 1.8.26]. Although he was given the chance by nature's law, he spoils himself. Just like in America—I always say that you are born in a rich nation's family, your country is not poor, there is no scarcity, but you should take advantage of it. Don't spoil your life because you have got so much money for nothing or every enjoyable thing. You should always think, "It is all Kṛṣṇa's mercy that we have got this opportunity. We are honored as Americans." Now because the Americans, they have misused their opportunity, now they are degrading. To save your country, take this Kṛṣṇa consciousness movement and enlighten them. Enlighten them. That is your service, actually service of the country. Push this Kṛṣṇa consciousness movement. They have got good opportunity. And it will be very successful, materially and spiritually.