(Prabhupada's lecture - Śrīmad-Bhāgavatam 1.15.40 - Los-Angeles, December 18, 1973)
So Kṛṣṇa consciousness movement means to move this ignorance, to make people intelligent, that "Nothing belongs to you. Everything belongs to God." So here is the general process, renouncement, that Mahārāja Yudhiṣṭhira, he's saying... Because as I have already explained, that because we are too much absorbed in the conception of ahaṅkāra, "I am this body, and anything in relationship with this body that is mine," this is illusion, moha. This is called moha, illusion. Janasya moho 'yam. Moha means illusion. This is illusion. What is this illusion? Ahaṁ mameti: [SB 5.5.8] "I am this body, and anything in relationship with this, it is mine." This is called moha, illusion. The body even does not belong to him, because the body is awarded by God according to your karma.
Just like according to your payment, the landlord gives you an apartment. The apartment does not belong to you. That's a fact. If you pay $500 per week, you get very nice, good apartment. And if you pay $25, then you get another. Similarly, these different types of bodies we have got... Everyone we have got, different type. This is apartment. Actually, it is apartment because I am living within this body. I am not this body. That is the instruction of the Bhagavad-gītā. Dehino 'smin yathā dehe [Bg. 2.13]. Asmin dehe, there is the dehī, the occupier, not proprietor. Occupier. Just like in any apartment, the occupier is somebody and the owner is somebody. Similarly, this is apartment, this body. I am the spirit soul, occupier. I have rented it according to the payment or according to karma.