(Prabhupada's lecture - Śrīmad-Bhāgavatam 1.15.42 - Los Angeles, December 20, 1973)
So this is meant for the brāhmaṇa. Therefore we offer second initiation, sacred thread, that one should become brāhmaṇa, not a kṛpaṇa, miser, no. One should be thoroughly learned what is God and teach others how to trust Him. That is brāhmaṇa. Simply slogan, "We Trust In God," and all rascals and fools, that is not good. Now we should take up this point, that "You write, 'In God We trust.' What is God? Do you know what is God?" Ask the President Nixon rascal. He will not be able to. Then who will know? If the president does not know, how the people will know? Yad yad ācarati śreṣṭhaḥ lokas tad anuvartate [Bg. 3.21]. Śreṣṭha, the chief man, the leader Just like I am leading this society, so what I shall do, naturally it will be followed: "Prabhupāda does it."
So that is applicable everywhere. So if the president knows what is God, how to trust Him... Why shall I trust unless I know you properly? It is natural. If somebody says, "Trust this man," so my next question, "I must first of all know this man; then I shall trust." Similarly, if you do not know what is God, what is the meaning of your trust? It is all childish, slogan. Therefore the condition is so deteriorated. Everywhere, not only here, they have no knowledge of God. We can challenge anyone, any so-called scientist, philosopher, politician, big, big men. They know only wine, women, meat-eating. That's all. This much their knowledge. But who knows God? Nobody. Ultimately, the rascal says, "I am God." Failing to know God, he become himself God.