Amogha: Śrīla Prabhupāda? When people in the street hear Kṛṣṇa's name, the chanting, or they get some literature, does that mean they will not take birth as an animal?
Srila Prabhupāda: No. They'll get birth in a good family. Śucīnāṁ śrīmatāṁ gehe [Bg. 6.41]. If they simply appreciate "It is very nice," then in the next life, human life is guaranteed. In a very nice family. Simply if he appreciates, "Yes, it is very nice"—that's all. Then he'll get another chance.
Amogha: Many people think the pictures are very nice.
Srila Prabhupāda: Anything they say nice, that means it is guaranteed, next life. Or even in this life it will definitely help. As soon as he reads some pages, then it is guaranteed. Those who are enquiring, that means they are liking. Their life is guaranteed.
Amogha: One man who joined us about Rathayātrā time last year was a solicitor. He used to buy our books but he never read them. But he would keep them on his bookshelf. And he used to always think, "Those are such beautiful books." He used to think like that.
Srila Prabhupāda: This is appreciation.
Amogha: He never got time to read it.
Srila Prabhupāda: It doesn't matter. If he keeps the books with appreciation, that makes his life sure, insured. He immediately becomes in touch with God. Who keeps the book with reverence and love, immediately he becomes in touch with God. Because these books are representative of God.
Srila Prabhupada Morning walk, May 9th,1975, Perth, Australia.