Srila Prabhupada....."If you want to love somebody, you must know him. Love is not with the air. If you want to love somebody, then you must know what he is and why should I love him. So nobody can understand Kṛṣṇa. Where is the question of love? If you do not understand what is Kṛṣṇa, the question of loving Him does not arise. But here Caitanya Mahāprabhu is giving directly love of Kṛṣṇa. That means Kṛṣṇa understanding is automatically—finished.
Therefore He is addressed as the most magnanimous. So it is not at all seldom. As the age is fallen, the most magnanimous incarnation is Caitanya Mahāprabhu, and He is giving directly Kṛṣṇa, Kṛṣṇa-prema. You take it. Why don't you take it? It is not seldom. You do not like to take it. That is the disease. And that is aśraddadhāna. There is no śraddhā. Aśraddadhānāḥ puruṣāḥ, mām aprāpya [Bg. 9.3]. How you can get Kṛṣṇa? There is no śraddhā. Therefore they must suffer in the cycle of birth and death."
Srila Prabhupada's conversation; may 13 1977