Śrīmad-Bhāgavatam 7.9.54 - Vṛndāvana, April 9, 1976
These classes of men, yasya, whose life is bodily conception... "I am body." "I am a Hindu," "I am Muslim," "I am brāhmaṇa," "I am Indian," "I am American," "I am..." The whole world is fighting on this because they are all crazy, not dhīra. This is the modern civilization. Yasyātma-buddhiḥ kuṇape. This is a bag of bones and flesh and blood, and they are thinking that they are, they are this body. So wherefrom the living force coming if you are this body? Because as soon as the living force is gone, the body is useless, a lump of matter.
So do you think this lump of matter is giving life? But they are not dhīra. All rascals, they cannot understand. The word is very important. Dhīras tatra na muhyati. How the rascals will understand? Therefore our Kṛṣṇa consciousness movement is to educate the rascals, that's all. Simple thing. We challenge everyone that "You are rascal number one. Try to understand Kṛṣṇa." This is our challenge. Come forward. We say, we challenge, "You are rascal number one. You take education in Kṛṣṇa consciousness and make your life perfect." This is Kṛṣṇa consciousness. Nobody is dhīra.
Jaya Srila Prabhupada