The lack of religious principles in Kali−yuga is more than compensated by the process of chanting the holy name: It is said that this age of Kali is three−fourths devoid of religious principles. Hardly one−fourth of the principles of religion are still observed in this age. But by the mercy of Lord Krsna, this vacancy of Kali−yuga has not only been completely filled, but the religious process has been made so easy that simply by rendering transcendental loving service unto Lord Krsna by chanting His holy names, Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare, one can achieve the highest result of religion, namely, being transferred to the highest planet within the spiritual
world, Goloka Vrndavana.
Chanting of the holy names of the Lord is the common platform for the universal religion of mankind in the Kali−yuga: In this present age quarrels take place even over trifles, and therefore the sastras have recommended for this age a common platform for realization, namely chanting the holy names of the Lord. People can hold meetings to glorify the Lord in their respective languages and with melodious songs, and if such perfommances are executed in an offenseless manner, it is certain that the participants will gradually attain spiritual perfection
without having to undergo more rigorous methods. At such meetings everyone, the learned and the foolish, the rich and the poor, the Hindus and the Muslims, the Englishmen and the Indians, and the candalas and the brahmanas, can all hear the transcendental sounds and thus cleanse the dust of material association from the mirror of the heart. To confirm the Lord's mission, all the people of the world will accept the holy name of the Lord as the common platform for the universal religion of mankind.
Srimad−Bhagavatam 1, Intro.