Kṛpaṇān. Kṛpaṇān means misers. All these persons who are in this material world, they are hankering after material enjoyment, and they have no interest to understand spiritual life. Such persons are called kṛpaṇa. Kṛpaṇa. Tṛpyanti neha kṛpaṇā bahu-duḥkha-bhājaḥ [SB 7.9.45]. I have several times discussed this verse, that this material life, especially, material life means sex life. So everyone is suffering for indulging in sex life, but in spite of suffering, they are not satiated. Therefore they are called kṛpaṇa. Kṛpaṇa means miser. Brāhmaṇa means liberal, and kṛpaṇa means miser. Every one of us, we have got this valuable body, human form of body. If we utilize it, then..., utilize it by brahma-jñāna, then we become brāhmaṇa. And if we do not utilize it, then we are kṛpaṇa. So here it is said kṛpaṇān. Kṛpaṇān means "These people, these conditioned souls, they are not endeavoring for liberation from this material world." They are so callous, foolish, just like cats and dogs, eating, sleeping, and mating.
That is their happiness. So they are reluctant. Nobody is interested in Kṛṣṇa consciousness. Therefore you have to... By the grace of Kṛṣṇa you have to adopt such means that they may be interested a little about Kṛṣṇa consciousness. Otherwise they are so dull and miserly, they do not understand that Kṛṣṇa consciousness movement is very, very important for them. They have no sense even to understand. But the preacher who is Kṛṣṇa conscious, he knows that without Kṛṣṇa consciousness these people are condemned. They cannot be happy. They cannot be liberated. They will simply remain within this material world, accepting one body after another. And whichever material body we accept, it is meant for suffering. It is not meant for any happiness. Tri-tāpa-yātana. The three kinds of material miseries-adhyātmika, adhibhautika, adhidaivika—he has to undergo.
So only the devotee, Kṛṣṇa conscious devotee, he can deliver them. He goes from town to town, village to village, house to house, to bring this message of Kṛṣṇa and deliver him.
Srila Prabhupada's lecture - Śrīmad-Bhāgavatam 7.9.44 - Delhi, March 26, 1976