(Prabhupada's lecture - Śrīmad-Bhāgavatam 1.16.16 - Los Angeles, January 14, 1974)
So similarly, if we become attracted to Kṛṣṇa... We are attracted to... Actually we love Kṛṣṇa. That is the fact. But we have forgotten it. We are under illusion. Just you analyze yourself. Why we love this body? It is very easy to understand. Because the soul is there. Does anybody love a dead body? Is there any instance, a dead body is loved and embraced and taken into the room and kept it? Nobody cares. Throw it. Or burn it.
So the body is not a lovable object. But because the soul is there within the body, therefore we love this body. This house, if it is vacant, nobody will come. But because there is Kṛṣṇa or because there are devotees of Kṛṣṇa, so many people come. Not that this house is lovable. Similarly, you analyze. You love this body. You work so hard day and night to keep this body fit. Why? Because the proprietor of the body, soul, is there. Then the love transfers from body to the soul. Then why do you love the soul? Because it is part and parcel of Kṛṣṇa. Therefore we love the soul. So ultimately, the love goes to Kṛṣṇa. This is natural feeling of love between Kṛṣṇa, or God, and between living entities, but the māyā is interrupting the relation. It is called illusion. The process of interruption is called illusion. Otherwise, we, every one of us, we love Kṛṣṇa. Everyone of us. You analyze. You see that ultimately goes to Kṛṣṇa.