(Prabhupada's lecture - Śrīmad-Bhāgavatam 2.1.1-2 – New York, April 6. 1973)
So varīyān eṣa te praśnaḥ kṛto loka-hitam [SB 2.1.1]. Loka-hitam. Actually our, this movement is the prime welfare activities to the human society, loka-hitam. It is not a business. Business means my hitam, my benefit only. It is not. It is Kṛṣṇa's business. Kṛṣṇa's business means Kṛṣṇa is for everyone; therefore Kṛṣṇa's business is meant for everyone. We therefore welcome everyone. There is no distinction. "Come here and chant," loka-hitam. And a sādhu, a saintly person should always think of loka-hitam. That is the difference between sādhu and ordinary man. Ordinary man, he thinks only of himself, or expanded himself, for family, for community, for society, for nation. These are all expanded selfishness. Expanded. When I am alone, I am thinking of my benefit only. When I am little grown up, I think of my brothers and sisters, and when I am little advanced, I think of my family. Little advanced, I think of my community. Little advanced, I think of my country, my nation. Or I can think of the whole human society, internationally. But Kṛṣṇa is so big that Kṛṣṇa includes everyone. Not only human society, animal society, bird society, beast society, tree society—everything. Kṛṣṇa says, ahaṁ bīja-pradaḥ pitā: [Bg. 14.4] "I am the seed-giving father of all these forms." There are 8,400,000 different kinds of forms. Kṛṣṇa claims "They, all of them, are My part and parcel living entities, but they are now covered by different dress only. But they are living entities." This is Kṛṣṇa consciousness vision.