Śrīmad-Bhāgavatam 1.7.6
—
Vṛndāvana, April 18, 1975
One who is trying to find out Kṛṣṇa within himself... Kṛṣṇa is there. So you have to be qualified to see Him. That is required. That is called bhakti-yoga. In Brahma-saṁhitā it is said, premānjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti [Bs. 5.38]. That is not possible simply by gymnastic. One has to develop transcendental love for Kṛṣṇa. Premānjana-cchurita. When your eyes are anointed with love of God, then you can see Him within yourself twenty-four hours. Sadaiva hṛdayeṣu vilokayanti. This is not difficult for understanding because anyone you love, you always think of him, you always feel his presence, so why not of Kṛṣṇa? That is not difficult. Therefore Kṛṣṇa is teaching. To develop this love for Kṛṣṇa, he says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru: [Bg. 18.65] "Simply you think of Me," man-manāḥ, "you become devotee of Me," mad-bhakta, "worship Me," mad-yājī māṁ namaskuru.
So we are expending so much money for installing Kṛṣṇa-Balarāma here. What is this purpose? The purpose is that you will be able to see Him present in this temple, and therefore you can think of Him. That is very natural. If you see the Deity always, then you get His picture impressed within your mind, and if you always think of Him, then you see Him within your mind. Man-manāḥ. That is not difficult. And this Deity is not different from Kṛṣṇa. For devotee, He is Kṛṣṇa Himself, identical. We are spending so much money, lakhs, not for worshiping a statue. That is not very intelligent. But sākṣād-kṛṣṇa. Therefore the temple is sanctified; the process is going on to cleanse our mind. Ceto-darpaṇa-mārjanam [Cc. Antya 20.12]. In this way, when the mind is cleansed of all dirty things, then you can think of Kṛṣṇa.