Śrīmad-Bhāgavatam 1.8.43
—
Los Angeles, May 5, 1973
So Govinda..., so what is the business of Govinda? Now, go-dvija-surārti-harāvatāra [SB 1.8.43]. Surārti, go. This demonic world is the greatest enemy of cows. Just see how they are maintaining hundreds and thousands of slaughterhouse. Hundreds and thousands of slaughterhouse. Innocent animals, giving you milk, the most important foodstuff. Even after death, it is giving you its skin for your shoes, and you are so rascal that you are killing. And you want to be happy in this world. You see? How sinful they are! They have no consideration that this animal... Why cow protection is so much advocated? Because it is very, very important. Therefore... There is no such injunction that "You don't eat the flesh of the tiger." You can eat. Because those who are meat eaters, those who are meat eaters, they have been recommended to eat the flesh of goats or other lower animals—sometimes dogs also, they eat, or the hogs—you can eat. But never the flesh of cows. So, innocent animal, the most important animal, giving service even after death... While living, giving service, so important service, giving you milk, even after death she is giving service by supplying the skin, the hoof, the horn. You utilize in so many ways. But still, the present human society is so ungrateful and rascal that they are killing cows. So Kṛṣṇa comes to punish them, these rascals. Therefore it is said that go-dvija-surārti-hara. Kṛṣṇa comes to... Therefore we worship Kṛṣṇa, namo brahmaṇya-devāya go-brāhmaṇa-hitāya ca. Brāhmaṇa.
So to make a perfect human society, there must be protection of the go-dvija. Dvija means brāhmaṇa. Brāhmaṇa means one who knows Brahman, God. These two classes must be given first protection. Therefore Kṛṣṇa is worshiped with this word,
namo brahmaṇya-devāya
go-brāhmaṇa-hitāya ca
jagad-dhitāya kṛṣṇāya
govindāya namo namaḥ
See, the same thing is there. Govindāya, go-dvija arti-hara, dvija. Dvija, when the brāhmaṇa class, when the cows, they are too much troubled by this rascal, demon, and Kṛṣṇa comes, yadā yadā hi dharmasya glānir bhavati bhārata, abhyutthānam adharmasya [Bg. 4.7]. These are all adharmas.
So in this age, Kali-yuga, the people are so sinful, so suffering also, therefore Kṛṣṇa has incarnated in the form of His name: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare.
That's all. (end)